Shop With

Confidence at

The Amazon.com

HDTV SuperStore

Buy with confidence using your Amazon.com account

Full HD 1080p HDTV

Home

Sony Bravia KDL-52EX700 52-Inch 1080P 120Hz LED HDTV, Black

Zoom

Sony Bravia KDL-52EX700 52-Inch 1080P 120Hz LED HDTV, Black

(7 customer reviews)

SKU:

In Stock

Availability: Usually ships in 1-2 business days

Only 4 left in stock, order soon!

Enjoy Full HD 1080p, incredible contrast and smooth motion performance with the slim Edge LED backlit Sony BRAVIA EX700-Series LCD HDTV. Connect to the internet and instantly stream a wide variety of movies, TV shows, videos and music using apps from Netflix, Amazon Video on Demand, YouTube, Slacker and more

List Price:	$2,199.99
Our Price:	$1,577.68
You Save:	$622.31 (28%)

Note: Item may be sold and shipped by another company. Learn more.

Product Details

Product Length:	49.37 inches
Product Width:	2.62 inches
Product Height:	30.62 inches
Product Weight:	50.0 pounds
Package Length:	58.75 inches
Package Width:	33.25 inches
Package Height:	9.25 inches
Package Weight:	72.3 pounds
Average Customer Rating:	based on 7 reviews

Features

Full HD 1080p Resolution
Bravia Internet Video
USB Input
Edge LED backlight
Wi-Fi Adapter Ready

Customer Reviews

Average Customer Review: 4.5

Write an online review and share your thoughts with other customers.

1 of 3 found the following review helpful:

Soap Opera Effect Sep 07, 2010
The Picture "quality" is horrific:
Everything looks like an HD Soap Opera.
Your favourite Blu-ray movie will look like Bold And The Beautiful, and worst of all, when you speak to the salesmen, they won't know/understand what you're talking about.
You can adjust the "motion flow" settings, which helps, but doesn't really solve the problem. And anyway, that's the "special feature" you paid so much money for.
It's a Marketing Trick from Sony, to sell expensive LED backlit (really it's LCD) TVs.

Great TV with lots of cool features Aug 31, 2010
I bought this TV for a gaming race car setup and wall mounted it. I connected the TV to my Playstation 3 using an HDMI cable for 1080p gaming. I also connected a surround sound system so can't say anything about the tv's built in speakers (most reviews say there not very good though).

The picture quality is amazing, especially after I calibrated it. GO TO [...] AND GET THE CALIBRATION SETTINGS FOR THIS TV ([...]).

Although I have no need for most of the cool features of this tv, definitely an added bonus. I found this tv to be a great balance of price and value.

4 of 5 found the following review helpful:

great buy Jul 16, 2010
Hi there! After long research I picked this TV and am absolutely happy about it. Viewing experience is amazing, and sound is great - you don't even need home theater (unless you really want). Main reason i picked this TV is because the screen is matte. Shiny screen of Samsung LEDs was killing my eyes. I haven't connected this TV to internet yet, but i am sure it'll be nice and simple.

14 of 17 found the following review helpful:

Sony KDL-52EX700 Review from LCD TV Buying Guide May 28, 2010
The Sony KDL-52EX700 has its own private display in some prominent retail stores. It's got the thin good looks Sony is counting on to impress with its great brightness on the showroom floor. In this review we delve deeply into the inner beauty of the TV as well to evaluate whether the internal processing and output match the aesthetics. The EX700 series ranks right in the middle of the pack in Sony's 2010 lineup in terms of feature offerings and price.

HD Picture Quality: Image edges from HD content were crisp, clean and detailed. The LED backlight and intense black level seem to help images in 3 dimensional effect. Shadow detail is excellent with HD content as well. Regardless what content is displayed there is quick degradation of black levels and contrast from side viewing angles starting at 15 degrees. Color information was rich but no overpowering with HD content. I enjoyed the picture very much from front and center and was unable to pick up the processing problems the TV displayed in HQV testing.

Black Level/Contrast/Contrast Ratio: Black levels were stout and measured .026 to .029 on the IRE scale giving the TV a high post calibration contrast ratio of 1570:1. The black levels carried through to scenes from both HD and 480i content. As mentioned below, side angle viewing will diminish contrast appearance.

Dark Shadow Detail: Fantastic shadow detail is a winning characteristic of the EX700. The TV showed tremendous definition in dark areas of suits, clothing, and in all dimly lit scenes.

Color Rendition/Color Accuracy: Color rendition is a strength of this Sony display. Colors pop off of deep black levels without being oversaturated.

LED Back Light: With a static gray screen displayed there was obvious horizontal light banding from the edge lit LED back lights. The irregularities in back lighting revealed themselves from time to time when viewing content as well.

Motion Lag: There was some jerkiness and judder effect in scenes panning side to side even with the 120Hz rate Motionflow feature on standard setting.

HQV Processor Testing: After watching a few brief video content highlights we thought the processor was going to pass our tests without a hitch. Turns out the brightness and nice color rendition of the picture fooled us. Overall, the EX700 performed poorly in video processor testing. I guess they saved the best stuff for their higher end TVs such as the HX900. Obvious jaggies, moire', shimmy effects, judder, and dithering were apparent on many tests - all signs of a struggling processing engine. The one exceptional performance was in the video resolution loss test. Interestingly though Sony has named the video chip sets for this TV the new Bravia Engine 3, we decided that the video processor in the EX700 must at least be the same as the XBR9, since the testing was identical with weaknesses and strengths in exactly the same areas.

Calibration: The EX700 series has a strict governor on brightness. This prevents the average user from hurting their picture quality by poorly calibrating their TV. The EX700 calibrated fairly easily to D6500K. Gamma tracking was excellent and one of the best tested.

Calibration Settings
Picture Mode: Custom
Backlight: 4
Picture: 96
Brightness: 52
Color: 49
Hue: G4
Color Temp Warm: 2
Sharpness: MIN
MotionFlow: Standard
Cinemotion: OFF

Advanced Settings
Gamma: 0

White Balance
R-Gain: 0
G-Gain: -16
B-Gain: -7
R-Bias: -6
G-Bias: 0
B-Bias: -4

Features: As mentioned above use the Motionflow feature on Standard but do not use the Cinemotion feature in conjunction unless you want to add lots of jerkiness and a nasty background effect to the picture.

120Hz Rate Feature Evaluation: Overall this feature is viable on the EX700 series. While this feature detracts from the picture quality with most TVs in the market, it enhances PQ in the EX700. The feature does not introduce unwelcome video background noise as with most others. We recommend the Standard setting. Extra points to Sony for coming up with a Hz rate feature that actually improves the picture even during film. There was still judder occurrence, but the feature reduced it.

Aesthetic Considerations: The EX700 is a nice looking TV with the super thin 2.25" depth and an included side to side swivel table stand. The 2" wide gloss black bezel framing the screen could be thinner to suit my tastes. There is a classy looking charcoal gray strip on the bottom of the TV.

Audio Output: Sound output from the 10W X 10W speakers was weak with many sources. The audio output often had a hollow, tinny non-quality with which we were not impressed. There was an absence of virtual surround effect. ClearVoice is a Sony Bravia feature we have recommended in the past and is included on this TV. It enhances voice sound level somewhat effectively.

See the full review at LCD TV Buying Guide

53 of 60 found the following review helpful:

A Versatile Performer With Only Minor Drawbacks May 27, 2010
I chose this television as an exchange for a defective Sony rear projection unit, the KDS-50A2000. This was an LCoS (or in Sony parlance, SXRD) set from 2006 that, until its malfunction, provided a wonderful 1080p image with good contrast, great color, and nice detail. So I am comparing the 52EX700 to my former set.

That said, what are the criteria for a great TV? In my opinion, the criteria can be broken into 5 areas, weighted equally:

1. Black & White. How dark is the baseline black level of the set? How bright is the brightest white? What is the contrast ratio? How well do the two interact on normal viewing material?

2. Color. How accurate is the color? Is it vibrant but not cartoonish? How adjustable is it?

3. Processing. How well does the television handle fast motion? Is there a lot of video noise? Are detrimental picture "enhancements" defeatable? Is there a sharpness setting that reveals maximum detail without edge halos or other artifacts? Are there jagged edges or moire effects on challenging material?

4. Build Quality. Is the screen reflective or matte? Does the screen have uniform lighting? What sort of viewing angle does the set have? Is the cabinet sturdy? Is the remote ergonomic? How much power does the TV consume? How much heat does it generate? Is the unit reliable overall?

5. Feature Set. How many and what kinds of connections does the set have? Does the TV have internet connectivity? How comprehensive is the user menu? Is there Picture in Picture? What other sorts of convenience features are present?

I will rate this set on a ten point scale in each of the 5 categories. There are two categories specifically in picture quality, which means that the picture is the most heavily weighted feature. A perfect set (whatever that is) would rate a 50. An average store-brand cheapie set from a big box retailer would probably rate in the 30s.

**********

Black & White = 9

The 52EX700 is capable of displaying a very dark black. Blacks which are too bright can wash out an image, making it seem grayish and foggy. This is most definitely NOT the case with the EX700. Blacks are darker than my previous 2006 model television, and at least as dark as the best LCD sets from last year. Some professional reviewers (such as CNET) have said it is not as dark as some of the current competition. Frankly, I have a hard time seeing how. In daylight, the black areas of the screen are completely black. In a darkened room, if you're watching a black screen, sure, a tiny bit of light is evident. But who besides a professional TV reviewer sits in a darkened room watching a black screen? To the human eye, on any real program material, the blacks are effectively at zero light output. On the other end of the spectrum, this set gets very bright, once you turn off the "ambient sensor" and take full control of the backlight. At half backlight, the set is quite bright. At full, it's as eye-searing as a rear projection model with a bright lamp. Blacks remain inky and deep at any backlight setting, but of course are deeper the lower you go. This set also was able to display lots of detail in shadows, that is, "near black" areas of an image. The gamma control allowed lots of tweaking of this quality. It didn't "crush" blacks at all. Any way you slice it, this set was more than bright enough to watch during the day, and it was more than dark enough for the black level not to be an issue at night. The contrast ratio is quite high, and the image has a lot of "pop."

Color = 9

Colors are vibrant but not cartoonish. It was easy to get them dialed in to a pleasing, natural looking palette by changing the "temperature" to its warmest setting. White Balance controls afford more chances to tweak the color. Sometimes, the darkest areas of broadcast HD seemed to tint a little green or blue, but this was likely the source, since this flaw was not evident in Blu-Ray material.

Processing = 8

Overall, processing was good. I never noticed even one instance of motion blur, whether I was watching sports, drama, or action-packed Blu-Ray movies. There is no video lag, regardless of picture settings, which is very important for video gaming (some sets make you turn off all processing in order to eliminate lag, which can lead to a diminished picture). Detail can be very strong even at lower "Sharpness" settings (mainly, sharpness puts artificial enhancements around the edges of objects on the screen, so the lower the better). This picture is a bit noisier in dark areas than my SXRD set close up, but this noise is invisible at normal viewing distances. I noticed a few jagged edges in nearly horizontal lines on Blu-Rays (grates and fences can be torture tests for digital televisions). This is a 120hz television, affording the opportunity for Sony's "Motion Flow" setting, which interpolates frames to smooth out "juddering" on video (60hz) and film (24hz) sources, giving everything a very non-juddering smooth kind of motion. This was OK on TV programs, but was distracting on movies (which are filmed at 24fps). I generally left it off. 120hz is an even multiple of 24, however, and this set is able to decode 24fps video (such as Blu-Ray) with no artificial frame interpolation (i.e. frames created by the TV that aren't actually in the image source) or processing. This leads to an extremely stable and sharp picture on movies without any additional and artificial "enhancement" such as Motion Flow. In the end, 60 vs. 120 vs. 240hz processing isn't nearly as important as black level and color. Most 60hz sets look fine regardless of source, and many would say that frame interpolation modes lead to unnatural-looking images. 480p DVD looks fine. 480i broadcast standard definition performance is not going to win any awards, but it is perfectly acceptable. Just remember, garbage in=garbage out. You can only polish a turd so much, as they say. Speaking of OTA, the on-board HD tuner is very strong - it pulls in channels very stably even at 60-70% signal.

Build Quality = 7

The cabinet is understated and stylish, with a thin "metallized" gray strip below a shiny black bezel. The set is impressively thin, but not so thin that jacks are laid out in a less easy-to-access sideways orientation. I wish the input jacks had been closer to the center of the rear, but they are laid out nicely. The included stand swivels, and keeps the television stable. The screen is a matte finish (thank goodness), and does a decent job of attenuating reflections from the room. The LED edge-lighting does lead to a small bit of "flash light effect" near the edges of the screen, but it is not really noticeable on normal material, and it is not as bad as competing edge-lit sets. The "Achilles Heel" of this set is viewing angle - the image washes out a fair amount more than 45 degrees to either side of center (90 degrees total), and more than 30 degrees vertically (60 degrees total). This is, however, pretty common for LCD sets. It is neither the best or worst in this regard. There are still plenty of great seats for this set in an average living room. The remote control is average - it could have used a few more shortcut buttons, and the D-pad could have been made more ergonomic (it's a little shallow).

Feature Set = 10

Until "Google TV" equipped sets come out next year, the EX700 is tops in terms of internet features. Netflix, Amazon VOD, and Youtube streaming are the stars, and they all work well. Picture Quality on these is decent to very good, but set-top devices perform better, since the TV seems more sensitive to connection speed. Entering your login info for these services lets you access their respective queues, right on the TV. A plethora of other, smaller internet features offers podcasts, videos, music, and other things. The haphazard organization of these is not ideal, however, and typing in search queries with the remote is cumbersome. Also extremely impressive is the implementation of TV Guide for over-the-air HD signals. The TV downloaded listings based on Zip Code, and only displayed a schedule for channels I had selected as "Shown." The user menu is modeled after the XMB menu of the PS3 - both a blessing and a curse, because so much information is contained in it, one can easily get lost. A "Favorites" button lets you bookmark favored inputs, channels, or internet features. The VGA PC input works perfectly, and the image is automatically scaled to fit the screen perfectly, with no overscan or loss of fidelity with text. Power saving is another big feather in this set's cap - the LED light source is already very efficient, generating almost no heat and using about half of what a normal CCFL LCD set does, but you can also shave power use further with the "Eco settings," and the "Presence Sensor," which turns off the screen (but keeps the audio on) when you leave the room. The only feature that really fails to impress is Picture-in-Picture, as it is limited to PCs (which must always be the main screen, and there is no swapping), broadcast TV, and component input devices (like older DVD players). It is by no means the full-featured and flexible PIP that sets used to have, and is only marginally useful.

A note on 3-D: This set is not 3-D ready. I, however, am of the opinion that 3-D in the home is a flash in the pan, and will always be, until consumers are not required to buy $150 glasses for each family member in order to view it. Also, there is currently no media to play on such a set. Therefore, I will not dock points for lacking this "feature."

*******

All told, this set rates a 43 on my scale of 50. While this might sound like it's low or disappointing, it isn't. My dad has a Samsung UN55B8000, a very comparable edge-lit LED set, which performs similarly, but offers fewer features. I would rate that set 9/9/8/8/7, for a total of 41. The Vizio VF550VXT, from 2009, rates 7/8/8/7/7 for a 38 (it crushed blacks and didn't have a particularly good black level). My 50A2000, a rear projection SXRD set, would rate 9/10/9/5/6, for a 39 (the 5 is for its unreliability and the irritation of replacing lamps). The Insignia set I helped my grandmother purchase for her kitchen would rate 7/6/6/8/6 for a 33. I imagine the absolute premium LCD television today (which I haven't seen) wouldn't go much above 46 or 47. So anything over 40 is very likely a solid all-around performer with good features.

Thus, I rate this a 5-star set on Amazon's scale, especially given its price point in the current marketplace. You're getting a large, efficient LED edge-lit set with top-flight internet features and very good picture performance for under $2k. I am thrilled with the performance this set offers and consider it an upgrade in nearly every way over my previous 2006-model set (with the exception of viewing angles). It should be on the short list of anyone searching for a high-quality, full-featured set that can handle both home theater and HD cable/broadcast television chores. It may not be at the top of the roost this year, but for the money it is probably as good as anything out there.

Given the CNET review of this set, I was not expecting to like it as much as I did, and I was prepared for some compromises. Well, I guess pleasant surprises come in slim packages. This is an uncompromisingly good television with only a few minor flaws, most of which are endemic to LCD televisions. Its greatest strengths are its robust online offerings and its extremely punchy contrast ratio.

From the Manufacturer
BRAVIA XBR HDTVs have become the benchmark by which all others are measured, and the performance-oriented feature set on the XBR6 series shows why. Exclusive motion and color technologies deliver legendary XBR performance. 10-bit processing and 10-bit displays, x.v.Color technology and Deep Color render a wide color gamut and smooth color transitions. Motionflow 120Hz and 24p True Cinema provide smoother picture performance with unprocessed 24p film reproduction. XBR6 Series HDTVs include Sony's innovative DMex technology which "future-proofs" them by creating an expandable platform for connecting to devices that haven't even been invented yet. Of course, right now they will also connect seamlessly with other Sony products like camcorders, computers, digital cameras, and the interesting new Bravia Internet Video Link. HDMI-CEC compatibility means you can control everything from one remote. They are even DLNA compliant, offer Sony’s unique PhotoTV HD, and include swivel stands.

A bold new design with a color-accented speaker grille complements the gloss black finish, which also hints at the floating glass look of previous XBR models. If you’re looking for some personalization you can purchase an optional speaker grille in multiple colors.

Key Features

New:TV Guide IPG

New:Enhanced (XMB) User Interface with Rich 3D Graphics

New:DLNA Compliant

16:9 Full HD 1080p Resolution Panel (1920 x 1080p)

BRAVIA Engine fully digital video processor

Advanced Contrast Enhancer circuit (ACE)

50,000:1 dynamic contrast ratio

24p True Cinema capable

DMeX capable

BRAVIA Sync capable

S-Force Front Surround Voice Zoom

Robust Connectivity with 4 HDMI inputs, 2 HD Component inputs, and a PC Input

Piano Gloss Black with Onyx Speaker Grille

Remote: RM-YD023

Learn More

Full HD 1080p

Full HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc players and PlayStation 3 systems that can deliver 1080p content.

(Found in S, V, W, Z, and XBR Series HDTVs)

Digital Media Extender (DMe^x)

Sony's DigitalMedia Extender (DMe^x) offers a digital connection path for optional modules like the BRAVIA Internet Video Link, as well as other modules you can add in the future. Innovative DMe^x expansion capabilities integrate into the award-winning XMB user interface making HDTVs a powerful entertainment platform that not only meets current needs, but expands to meet tomorrow’s needs as well.

BRAVIA Engine Technology

The latest version of Sony’s respected BRAVIA Engine fully digitalvideo processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images.

Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images.

Detail Enhancement: Improved image enhancement algorithms render greater overall detail.

Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality.

BRAVIA Engine technology optimizes the color, contrast, detail and clarity of every scene for the exceptional performance that BRAVIA HDTVs are known for.

Advanced Contrast Enhancer (ACE)

Part of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony’s Advanced Contrast Enhancer (ACE)n uses real-time image processing to dynamically adjust backlight levels for improved contrast without masking details the filmmaker intended you to see. ACE delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.

Motionflow™ 120Hz Technology

No Motion Flow

With Motion Flow
Motionflow 120Hz technology doubles the number of existingframes by calculating in real time and inserting 60 entirely new frames between the original 60 frames. It uses a special Sony-developed algorithm that detects specific objects, as well as the movement of the overall scene and intelligently applies the right amount of enhancement. There’s
more to the story.

Unlike some other high frame rate technologies, Motionflow also includes Sony’s unique Image Blur Reduction algorithm, which reduces blur from the original source image captured by a camera before applying motion enhancement technology.

Judderis a visual artifact that shows up in video content that has been converted from film-based content. A visible jerking or stuttering effect can sometimes be seen during motion sequences on converted film-based content that may be noticeable on scenes that include panning.

There are many forms of high frame rate technology in the market today, but only Motionflow 120Hz technology uses special Sony algorithms designed to intelligently detect and apply the right amount of enhancement to reduce judder and deliver a smoother, sharper picture with more natural motion of the original film.

24p True Cinema

Movies and many prime time TV programs are shot at 24 frames per second. This means that TVs operating at any refresh rate that is not an even multiple of 24 will have to do some interpolation to present the content. TVs operating at at 30Hz or 60Hz traditionally solved this via a method called "2:3 pulldown". The television repeats the first film frame over the first two fields of video, and the second film frame over the next three fields of video (1, 1, 2, 2, 2), and continues to do this with the 3rd and 4th frames, the 5th and 6th framer (1,1,2,2,2 - 3,3,4,4,4 - 5,5,6,6,6), and so on until 24 frames are displayed over 60 refresh cycles. This discrepancy in the number of times frames are displayed can lead to a jerky motion in filmed material which some viewers notice for example, especially with scenes that pan.

120, on the other hand, is an even multiple of 24. Televisions with 24p capability, operating at 120Hz, can display an equal number of frames for every refresh cycle.

The benefit—You can watch movies in natural, cinematic motion, the way they are seen at the cinema. Every single frame of the movie can now be seen without using additional video processing that converts film-based images to video reproduction. Additionally, 24p True Cinema input capability can be used along with Motionflow™ 120Hz technology for outstanding fluid motion beyond what you would typically see at the cinema. Once you experience 24p video it will be hard to view video without it.

(Found in S, V, W, Z, and XBR Series HDTVs).

Sony's Blu-ray disc players wisely take advantage of this by including 24p output capability.

x.v Color

RGB Color Range

xvYCC Color Range
Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded.

All XBR HDTVs support the xvYCC color profile (Extended YCC Colorimetry for Video Applications), or "x.v. color" for short. Standard RGB color space allows the display of a portion of the colors that are viewable to the human eye. The next generation “xvYCC” color space actually offers an available range of colors that exceeds what human eyes can recognize.

Next-generation “xvYCC” color space supports 1.8 times as many colors as existing HDTV signals

Lets HDTVs display colors more accurately

Enables displays with more natural and vivid colors

Select products such as four Sony Handycam High Definition camcorders include x.v.Color to reproduce color that takes you beyond HD.

10-bit Processor and 10-bit Panel

While it’s great to state that a TV is capable of creating billions of colors it’s a whole lot better when you have a true 10-bit display that can actually display them. Sony combines 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced without a paint-by-numbers look.

So, where x.v. color expands the available range of colors your HDTV can display, Deep Color increases the number of colors your HDTV can display within that range, for smoother transitions from color to color.

Lets HDTVs and other displays go from millions of colors to billions of colors

Eliminates on-screen color banding, for smooth tonal transitions and subtle gradations between colors

Enables increased contrast ratio

Can represent many times more shades of gray between black and white.

(Found in all Z and XBR Series HDTVs)

Rich Graphic On-Screen Control Interface

Delivering a fun user experience is what the new rich graphics are designed to do. Accessing video content and sharing digital photos with your family and friends on an HDTV is now fast, easy and fun. Colorful thumbnails cascade before your eyes allowing you to visually choose what you want to see. Viewing digital images through Sony’s photo viewer is now more organized and can be quickly accessed.

TV Guide On-Screen Interactive Program Guide

The TV Guide On-screen IPG delivers continually updated program listings to users. The guide requires no subscription fees or phone connection and is available at no extra cost to the consumer. Sony is the first company to integrate the TV Guide On-Screen User Interface into a custom interface — Sony’s exclusive Xross Media Bar user interface.

(Found in all V, W, Z, and XBR Series HDTVs)

Connectivity

In 2007 Sony included HDMI CEC capability in select HDTV and BRAVIA Theatre Home Audio products, which led to a one-touch function Sony feature called BRAVIA Theatre Sync. This feature allows the access and control multiple tasks and system operations with one button ease. BRAVIA Sync is now being introduced as the name for a new family of control features that not only includes BRAVIA Theatre Sync, but will now include BRAVIA Sync. This feature allows the user to control a CEC-enabled camcorder connected to a BRAVIA HDTV via an HDMI cable by using the HDTV’s remote control and an on-screen display that shows camcorder transport functions.

(Found in all V, W, Z, and XBR Series HDTVs)

All Connections

4 HDMI — High Definition Multimedia

2 component video inputs

PC Input: Limited to resolutions supported by both the PC and the Sony TV. See Sony TV users manual and PC documentation for supported resolutions.

Digital Living Network Alliance (DLNA)

All 2008 XBR and Z-Series BRAVIA HDTVs are DLNA-compliant.

You already know something about digital living. There’s the TV and digital video recorder in your family room. (And another set in your bedroom.) You have a PC and digital printer in your office, along with a network attached storage device. And you’ve copied all your music onto your portable music player and haven’t had to open a CD case for years. But getting them to talk to each other can be pretty tough. Why is it still so difficult to send digital content from one device to another?

Digital Living Network Alliance (DLNA) is a collaboration of the world’s leading consumer electronics, PC and mobile companies that has created design guidelines for a new generation of products that can work together — no matter the brand.

Think for a moment about all of the photos “locked away” on your home PC that you wish you could access while entertaining your friends and family. Now, thanks to DLNA enabled devices, a DLNA-enabled PC can be accessed from the comfort of your living room or family room via a DLNA-enabled HDTV, where you can enjoy your memories with friends and family, without having to deal with the hassle and non-intuitive “PCexperience”.

Or, say you recently downloaded your daughter’s birthday party video from your digital camcorder to your PC. Now you want to share it with your parents who are visiting. Without DLNA, you probably have to burn a DVD of the video or hook up the camcorder to the TV. With DLNA, you can just use your TV’s remote to call up the video on your TV. That’s it.

Live Color Creation featuring WCG-CCFL Backlight

Many colors in the real world such as deep reds, greens and clear blues cannot be expressed with conventional display technologies. Working in combination with Sony’s special WCG-CCFL backlight in LCD HDTVs in our HDTVs, Live Color Creation technology achieves wide color reproduction using advanced chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.

(Found in XBR6 Series HDTVs)

Optimized Theater Mode

Developed in consultation with the Sony Pictures Entertainment movie studio, most 2008 Sony BRAVIA LCD HDTVs feature our optimized Theater Mode. Selecting the THEATER mode on the BRAVIA HDTV remote automatically adjusts a number of key elements that have an important impact on reproducing movies better. Skin tones and lighting are seen as natural without over-enhancing color and contrast. The picture is fine-tuned for a dark viewing environment just like the cinema and optimized for LCD display technology. Even the right amount of film grain is included. All of this helps preserve the mood and detail so you enjoy the cinema
experience that you go to the theater to see, right in the comfort of your home.

Optimized Theater Mode is another great example of Sony HDNA in action. We not only create the exciting movies that you see at the cinema but also enhance the home viewing experience to
recreate it as only Sony can.

(Found on most Sony® BRAVIA LCD HDTVs.)

Note: Optimized “Theater Mode” was developed in consultation Columbia Pictures, a Sony Pictures Entertainment company.

Audio Features
S-Force Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, S-Force Front Surround sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.

SRS TruSurround XT
TruSurround is a patented SRS technology that solves the problem of playing 5.1 multichannel content over two speakers. TruSurround delivers a compelling, virtual surround sound experience through any two-speaker playback system, including internal television speakers and headphones. It is fully compatible with all multichannel formats up to 5.1 channels. High-quality virtual surround sound can be experienced with just the two hidden, downward-firing side-mounted 2.2-channel dome speakers built into the TV.

SRS TruSurround XT technology delivers an amazing, simulated 3D effect with clear dialog and powerful bass.

TruSurround XT audio also adds three audio enhancement technologies to produce an amazingly immersive sound experience.

Dialog Clarity brings movie dialog into Focus during the playback of any surround-encoded material to make speech much clearer and crisper.

TruBass creates incredible deep rich bass allowing a person to perceive significantly deeper, richer low bass tones that are far beyond the physical low frequency capabilities of the speaker itself.

The SRS WOW feature widens the soundstage by processing standard two-channel stereo material as well as multi-channel encoded material for a dramatic improvement in the playback of any stereo audio over a two-speaker system.

Stereo broadcast reception is offered for MTS and SAP with 181-channel capacity. A sound leveler keeps audio volume consistent during channel changing.

Which Size HDTV is Right for My Room?

With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

Minimum size= Viewing distance/3

Maximum size=Viewing distance/1.5

Which Sony Bravia Series is Right For You?

Series
Size Range
Resolution Bravia Engine ACE True 24p DMe^x TV Guide IPG 3D Graphic Onscreen Controls 120 Hz 10-Bit
Deep Color x.v. Color DLNA
Backlight Dynamic Contrast Multi Device Control Component Inputs HDMI Inputs Speakers Standard Features

L 32",37"
720p
(1366x768)

8,000:1
1 2 2 x 10W
1 PC Input

178 degree viewing angle

VESA mounting compatible

8 ms panel response

ATSC/NTSC tuner with QAM

M (19-inch) 19"
720p
(1440x900)

9,000:1
1 1 2 x 5W

M 26",32",37"
720p
(1366x768) BE2 ACE

9,000:1 Bravia Theatre Sync 2 2 2 x 10W

N 26",32",37" 720p
(1366x768) BE2 ACE

9,000:1 Bravia Theatre Sync 2 2 6 (2x7W + 20W internal subwoofer + 2x7W external)

S 40",46"
1080p
(1920x1080)
ACE

25,000:1
2 3 2 x 10W

V 40",42",46",52"
1080p
(1920x1080) BE2 ACE

25,000:1 Bravia Sync 2 4 2 x 10W

W 40",46",52"
1080p
(1920x1080 BE2 ACE

30,000:1 Bravia Sync 2 4 2 x 10W

Z 40",46"
1080p
(1920x1080 BE2 ACE

30,000:1 Bravia Sync 2 4 2 x 10W

XBR6
(37-inch
or smaller) 32",37"
1080p
(1920x1080) BE2 ACE

25,000:1 Bravia Sync 2 4 2 x 10W

XBR6
(40-inch
or larger) 40",46",52"
1080p
(1920x1080 BE2 ACE WCG-CCFL 50,000:1 Bravia Sync 2 4 2 x 10W

XBR8 46",55"
1080p
(1920x1080 BE2
Pro ACE Pro TRILUMINOS RGB LED over 1,000,000:1 Bravia Sync 2 4 TBD

Consumer Reports Says: Buy HDTV at Amazon!

Washington, D.C. (October 31, 2008) -- When it comes to price, Consumer Reports says shoppers are most likely to find the best deals online. And the publication called three ecommerce sites "standouts" in this year's Consumer Reports ratings of electronics stores: Amazon.com, Crutchfield.com and B&H (bhphotovideo.com)

The magazine's survey was based on more than 38,000 purchases of electronics, including flat-screen TVs, between January 2007 and June 2008. The report indicated that online stores consistently offered better prices. (The magazine's full report can be found in its December 2008 issue.)

"Buying online can be better," the magazine said in a press release. "The higher-rated electronics retailers in Consumer Reports annual reader survey are Web sites. Readers who bought online rated their overall satisfaction at 90 out of 100 -- higher than those who bought in a store. Additionally, many Web merchants offer free shipping, even on TVs, which could spare the hassle of struggling to fit a bulky carton in the car or paying a local store for delivery."

Consumer Reports said that while no single retailer scored excellent in all shopping categories, Amazon.com and Crutchfield.com came closest.

SonyXBR8.com is proud to be an Amazon.com SuperStore